I love to tell stories. Whether I am being challenged to help fill a long-tail customer engagement funnel or to create a single, intriguing headline for an ad campaign, it always comes down to telling stories that grab and hold people’s attention. This instinct has helped me succeed with some of the country’s biggest brands (as well as some of the smallest.) Another key component of my success is being someone people like to work with. Remaining open-minded and collaborative makes for much better relationships with clients and co-workers. Staying curious, inventive and entrepreneurial is also critical and helps me navigate this often unpredictable and fluid world with a smile on my face.